A new chapter in modest fashion and lifestyle was unveiled as three homegrown Muslim-friendly brands: NARA, CAMELLIA, and MZH, made their global debut at the Global Premiere Ceremony in EQ Kuala Lumpur.
The glamorous evening, launched with an exclusive showcase of faith aesthetics and fashion, celebrated “A New Era of Modest Elegance” and marked Malaysia as the proud home base for these brands set to shine on the world stage.
Championing Cultural Pride
Mr. Daniel Choong, Chief Executive Officer of MZH Commerce Sdn Bhd, said, “These brands are a true celebration of entrepreneurship, creativity, and cultural pride.
I am honoured to bring my business experience into cultivating such meaningful brands, made even more special by the trust and support of Their Highnesses.
Together, we hope to place Malaysia on the global stage as a leader in modest lifestyle and fashion.”
Three Journeys, One Spirit
Together, the three brands reflect the spirit of modest elegance, each carrying the unique vision of its founder.
NARA: Timeless Luxury and Sophistication
NARA, founded by Yang Mulia Tengku Khairul Adena, is a brand that embodies timeless luxury and sophistication.
With a focus on exquisite handbags and premium cosmetics, NARA blends heritage and modernity to create statement pieces that elevate everyday style.
Inspired by her vision to empower women with confidence and individuality, the brand celebrates elegance that is both classic and contemporary.
CAMELLIA: Beauty and Authenticity
CAMELLIA, founded by Raja Haniza binti Raja Dato’ Hanipuddin, was born from her lifelong fascination with beauty.
From her teenage years, she immersed herself in the world of skincare and cosmetics, inspired by her family’s experience in premium beauty and health products.
Today, CAMELLIA channels that passion into creating refined essentials for women who seek purity, confidence, and elegance in their everyday routines, offering beauty that feels authentic yet aspirational.
MZH: Heritage Meets Modern Lifestyle
MZH, the flagship brand, was created by founder Sophia, a Hui ethnic Chinese Muslim and accomplished straw artwork artist.
MZH brings together her lifelong passion for aesthetics, fashion, and cultural innovation, transforming heritage inspiration into contemporary lifestyle offerings.
From skincare and makeup to fragrances, MZH aspires to deliver products that combine quality, beauty, and modern design, reflecting a truly global expression of modest elegance.
Passion Turned into Legacy
Sophia, Founder and Executive Director of MZH Commerce, shared “From a young age, I was immersed in Islamic culture and carried a dream to bring together aesthetics, fashion, and cultural innovation.
Meeting the princesses was a turning point – their grace, purity, and kindness deeply moved me and inspired the creation of these brands.
My vision is to infuse faith and beauty into every detail, so that Muslims everywhere can enjoy the finest quality, the most beautiful designs, and the highest level of lifestyle experiences.”
Towards a Global Stage
Products from NARA, CAMELLIA and MZH will be made available through Tik Tok Shop in Malaysia, with plans to expand into regional and international markets in the near future.
This global debut marks only the beginning of the journey, as MZH Commerce continues its mission to redefine modest living with innovation, authenticity, and elegance.