As the year winds down, CHAGEE invites everyone to rediscover the gentle joy of connection.
This December, CHAGEE celebrates the festive season with a cosy cup of Cocoa Oolong Milk Tea and the warm companionship of Sanrio’s Tanned Hello Kitty, a sun-kissed favourite across Asia whose radiant personality brings a comforting glow to the holidays.
Launching on 12 December, this collaboration highlights the small, meaningful rituals that make the season special. It is an invitation to pause, savour the moment, and reconnect with the people who matter most.
Cosy Cup Made for Holiday Joy
The centrepiece of the collaboration is the new seasonal Cocoa Oolong Milk Tea. Available for a limited time, it features:
- Premium Oolong from the UNESCO-listed Wuyi Mountains, known for its roasted, floral and honeyed aroma
- Cocoa from Côte d’Ivoire’s Gold Belt, widely recognised as one of the most prestigious cocoa origins in the world
This blend delivers a comforting roasted fragrance at the first sip, followed by a smooth cocoa finish. It is warm, velvety and perfect for slow conversations or quiet moments after a long year.
Warmth Meets Whimsy
This year, CHAGEE partners with the Tanned Hello Kitty, a collectible favourite across APAC, celebrated for her irresistibly sunny personality.
Tanned Hello Kitty was inspired by breezy, tropical afternoons and the joy of living unhurried.
She is warm, radiant and comforting, a character who brings a little glow wherever she appears.
Her cocoa-toned look and gentle charm align beautifully with Cocoa Oolong Milk Tea.
Both share the same cosy and familiar tones, and both invite a sense of comfort, rest and togetherness.
The pairing feels natural and festive, like two sources of holiday warmth coming together in one joyful cup.
The holidays are a reminder that connection is one of the most precious things we have. With Cocoa Oolong Milk Tea and Tanned Hello Kitty, we wanted to create something that feels comforting, joyful, and familiar, the same way meaningful relationships feel. At CHAGEE, we believe tea is more than a drink. It is a way for people to slow down, be present and create memories together. I hope this collaboration inspires moments of warmth that stay with our fans long after the season ends.
– Eugene Lee, Chief Marketing Officer at CHAGEE APAC
Hello Kitty has always encouraged kindness and connection, and this collaboration with CHAGEE carries that spirit into the festive season. Tanned Hello Kitty’s warmth and Cocoa Oolong Milk Tea’s comforting character create a celebration of togetherness. We hope it brings fans joy and closeness throughout the holidays.
– Kohei Imai, COO, Sanrio Southeast Asia.
Festive Collectibles Made to Spark Joy
As part of the collaboration, CHAGEE introduces a special line of limited-edition merchandise inspired by the warmth of the season and the charm of Tanned Hello Kitty.
Each item is designed to be cute, collectible, and gift-ready, perfect for holiday surprises or meaningful keepsakes.
The exclusive collection includes The Snuggle Snap, The Cuddle Sling, The Plushie Charm, and The Mini Charm.
Whether clipped onto a bag, carried as an accessory or shared with a friend, each piece adds a cheerful touch of Hello Kitty’s sunny spirit to the festive season.
Malaysia Holiday Activities
This holiday season, CHAGEE is bringing a little warmth and indulgence to Malaysia with the debut of its new Cocoa Oolong Milk Tea.
Expect a cosy blend that pairs the richness of cocoa with the elegance of fragrant oolong.
Available in Regular (RM14.90) and Large (RM16.90), the drink comes dressed in limited-edition festive cup packaging and an exclusive thermal bag carrier.
To celebrate, CHAGEE is releasing seasonal bundles perfect for gifting or collecting:
From 12 December:
- 2 Large Cocoa Oolong Milk Teas + complimentary Snuggle Snap
- 1 Large Cocoa Oolong Milk Tea + Cuddle Sling for RM46.90
From 19 December:
- 2 Large Cocoa Oolong Milk Teas + Plushie Charm for RM52.90
- CHAGEE App voucher bundle redeemable for a Mini Charm
In Malaysia, CHAGEE will celebrate the collaboration with a nationwide C-Pose Challenge across 15 selected outlets.
Customers are invited to snap a photo doing the signature CHAGEE “C” hand pose with the in-store Hello Kitty display, follow CHAGEE on social media, and share their photos by tagging @my.chagee and #CHAGEElovesHelloKitty.
By showing their post to the store team, participants stand a chance to receive exclusive rewards, including drink vouchers and limited-edition Hello Kitty CHAGEE merchandise, bringing a touch of festive fun to outlets across the country.
For Moments That Matter
At its heart, this collaboration is a reminder that the holidays are all about embracing the quiet moments of joy that make the season gentle and meaningful.
Whether enjoyed quietly on your own or shared with someone special, Cocoa Oolong Milk Tea and Tanned Hello Kitty bring a gentle and sunny glow to the season.
They invite everyone to slow down, connect and cherish the small moments that make the holidays feel truly meaningful.
Follow CHAGEE Malaysia on Instagram, Facebook and TikTok for more information.