The Japanese eyewear brand celebrates confidence, individuality and personal expression through its signature collections and convenient 20-minute service.
OWNDAYS Malaysia proudly welcomes acclaimed Malaysian actress and style icon Mira Filzah as its official Campaign Ambassador, ushering in an exciting new chapter for the Japanese eyewear brand in Malaysia.
Her appointment launches OWN “your” DAYS, a campaign that celebrates self-expression, individual style and the freedom to see eyewear beyond its traditional function. In today’s world, eyewear allows individuals the freedom to define how they want to look, feel and show up each day.
With Mira’s effortless elegance, versatility and unmistakable sense of style, she brings the spirit of OWN “your” DAYS to life. From her accomplished career in entertainment to her roles beyond the spotlight, she represents the modern OWNDAYS customer: someone who embraces every side of herself while remaining confidently and authentically her own.
I have always believed that style should feel personal. What I love about OWNDAYS is that there are styles for different moments, from work to family time to everyday outings. When I find a pair that suits me, I feel comfortable, confident and more like myself. This campaign also speaks to me because it celebrates individuality and reminds us to own each day in our own way. – Mira Filzah
As the new face of OWNDAYS Malaysia, Mira will take centre stage across the brand’s upcoming campaigns, sharing how the right pair of eyewear can transform an everyday essential into a confident expression of personal style.
We are delighted to welcome Mira Filzah into the OWNDAYS family. Her authenticity, elegance and ability to connect with Malaysians from all walks of life make her the perfect embodiment of OWN “your” DAYS. Together, we hope to inspire more individuals to embrace who they are, express themselves freely and approach every day with confidence. – Chenxi Zhou, Southeast Asia Business Head
THE OWNDAYS Story
Established in Japan in March 1989, OWNDAYS was founded with a vision to make quality eyewear more accessible, convenient and enjoyable. Rather than treating glasses as purely functional products, OWNDAYS approaches eyewear as an important part of an individual’s identity and everyday lifestyle. Its extensive selection of frames allows customers to choose eyewear according to their personality, comfort needs and changing occasions.
The brand integrates the key processes of eyewear retail, including frame design and manufacturing, to maintain a consistent balance between design, functionality and quality.
OWNDAYS also introduced a straightforward pricing approach that makes purchasing eyewear easier to understand. Customers pay the price displayed on the frame, inclusive of standard Ultra Thin Multi-Coated lenses, without additional charges based on the customer’s lens power.
OWNDAYS Malaysia was established in January 2015 and has since continued to bring the brand’s Japanese approach to design, convenience and customer service to Malaysians.
Eyewear for Every Side of Your Day
As part of the OWN “your” DAYS campaign, OWNDAYS highlights three signature collections designed for different lifestyles, personalities and moments.
Created for individuals who value all-day comfort, the OWNDAYS AIR collection is engineered using lightweight and highly durable materials. Designed to provide a secure yet gentle fit, the collection offers comfortable eyewear that can be worn for long hours. Its clean, versatile designs make AIR suitable for busy workdays, daily commutes, travel and everything in between.
The OWNDAYS | SUN collection brings together contemporary frame designs, functionality and essential protection for life under the sun. Available in a variety of silhouettes, colours and lens options, the collection offers 100% UV protection while allowing customers to complement their personal style.
Designed with refined femininity in mind, Graph Belle features sleek silhouettes, delicate accents and elegant detailing. The collection is created for women seeking eyewear that transitions naturally from professional settings to social occasions, adding a subtle finishing touch to the wearer’s everyday look.
Together, the three collections demonstrate how eyewear can adapt to the different moments within a person’s day, whether the priority is comfort, sun protection, elegance or personal expression.
From Eye Test to New Glasses in Approximately 20 Minutes
Beyond its extensive frame selection, OWNDAYS is also recognised for its convenient 20-minute quick processing service. Backed by trained in-store teams and optical processing capabilities, OWNDAYS aims to complete a customer’s spectacles within approximately 20 minutes upon payment. This allows customers to select their frames, complete the necessary eye examination and receive their new glasses without the traditionally long waiting period.
The service reflects the brand’s commitment to making eyewear shopping straightforward and convenient, particularly for customers balancing work, family and active lifestyles. Processing time may vary depending on the selected lenses, prescription requirements and product availability.
Own Your Look. Own Your Moments. Own Your Days.
With Mira Filzah as its Campaign Ambassador, OWNDAYS Malaysia continues its mission to make eyewear an empowering and expressive part of everyday life.
OWNDAYS invites Malaysians to discover eyewear that supports the way they work, move, connect and express themselves, because every day presents a new opportunity to see clearly, show up confidently and make each moment their own.
The OWNDAYS AIR, OWNDAYS SUN and Graph Belle collections are available at selected OWNDAYS stores across Malaysia, subject to product availability.
Disclaimer: This article is for general entertainment and public interest purposes only. Information is based on publicly available reports at the time of publication.
