In a world overflowing with skincare promises, MASMUQA emerges as Malaysia’s newest homegrown solution for healthier, barrier-first skin.
Rooted in a deeply personal journey of healing and transformation, MASMUQA was created to help Malaysians rediscover confidence in their skin, all without the fuss, fear, or overly complicated routines.
Inspired by one of the founder’s own struggles with a damaged skin barrier and persistent sensitivity, MASMUQA champions simple, effective, and honest skincare.
The name MASMUQA comes from two words Emas and Muka, meaning ‘gold’ and ‘face’. Your skin deserves to be treated with the same care and respect as something truly precious, just like gold.– Nurin Afrina, Co-Founder of MASMUQA.
A Philosophy Anchored in Three Words: Repair. Protect. Glow
MASMUQA’s formulation philosophy focuses on:
- Repairing the skin barrier
- Protecting the skin from Malaysia’s tropical humidity
- Helping skin glow naturally from within
The minimalist range features six essential products: a cleanser, toner mist, serum, moisturiser, sunscreen, and sheet mask. Each product is formulated with dermatologist-approved, soothing actives such as:
- Centella Asiatica
- Niacinamide
- Hyaluronic Acid
- Ceramides
- Panthenol
The brand’s hero duo, namely the MASMUQA Sheet Mask and Toner Mist, delivers instant hydration and barrier repair within minutes, proving that science and simplicity can coexist beautifully.
Proudly Malaysian: Built for Our Climate, Made by Local Talent
MASMUQA is formulated, manufactured, and designed in Malaysia with GMP-certified partners.
Every product is crafted to perform optimally in Malaysia’s heat and humidity, featuring lightweight and non-sticky textures that absorb quickly while still feeling luxuriously hydrating.
Local identity is woven throughout the brand, which includes the use of Asian botanicals like Daun Pegaga (Centella Asiatica) and cucumber extract and close collaborations with Malaysian chemists and suppliers.
This enables MASMUQA to maintain product affordability without compromising on quality or integrity.
Purpose-Led, Sustainable Steps Forward
Though still a young brand, MASMUQA is already taking intentional strides toward sustainability. This includes:
- Minimalist, recyclable packaging
- Cruelty-free formulations
- Ethical, small-batch manufacturing
The brand also has long-term ambitions to develop refill systems and biodegradable packaging, contributing to a more mindful future for local skincare.
Remarkable Growth Since 2024
Since the establishment of HN BYOODEECARE SDN BHD in February 2024, MASMUQA has celebrated key milestones, including:
- Launching its first range of products
- Partnering with local manufacturers
- Expanding to TikTok and Shopee
- Growing a passionate internal team
“There’s nothing more rewarding than seeing customers regain confidence after struggling with damaged or sensitive skin,” shares Nurin Afrina. “We created MASMUQA for them and for every person who just wants skincare that works.”
What’s Next for MASMUQA
The brand looks ahead to:
- Launching its full Skin Barrier Repair Set in 2026
- Introducing additional products to complete its full skincare line
- Hosting pop-up events and retail collaborations
- Expanding regionally to Singapore, Brunei, and Indonesia
Within five years, MASMUQA hopes to open its own MASMUQA Aesthetic Clinic and become a trusted Southeast Asian leader in barrier-repair skincare.
Because to MASMUQA, good skin is all about protecting it from the get-go!